A long way from the beginnings 40 odd years ago, this article in The Dominion Post shares our journey from when our used car business provided work for Brendan and a sole car groomer through to our busy Supersite on Railway Ave today.

This Lower Hutt dealership is now looking after fourth generation customers and it values these relationships immensely.

Family Matters in the Car Business Brendan Foot Supersite

Brendan Foot Motors in Railway Ave Lower Hutt. Left to right Brendan Foot, Matthew Foot and David Foot. Photo: John Nicholson/Fairfax Media NZ.

 

Brendan Foot Supersite has come a long way from its beginnings 40 odd years ago when the used car business provided work for Brendan and a sole car groomer.

The family-owned dealership is still based at the original premises in Railway Avenue in Lower Hutt, but now employs more than 100 staff in used and new car sales, parts and service departments.

The business has expanded to both sides of Railway Ave, and there are satellite service centres in Mount Victoria and Trentham.

And while there are still plenty of used cars for sale, they are matched with new vehicles from Holden, Kia, Suzuki, Hyundai and Mitsubishi.

At 76, Brendan still comes to work, overseeing the business that bears his name. But the key dealer principal roles have been taken on by sons Matthew and David.

It’s been quite a journey as the business has developed from the gravel car yard and small shed where it all began, Matthew says.

“It’s gone from Dad and the cleaner to 109 people.”

It all started back in 1973 when Brendan’s uncle, Bill Foot, suggested the pair go into business together.

In those days Railway Avenue was the centre of Lower Hutt’s industrial area, Matthew recalls. The Foots’ used car business, Garden City Motors,  shared the neighbourhood with Feltex Footwear, Dux Engineering and General Motors.

The joint business venture proved successful and Brendan decided to set up on his own.. As he built his reputation he decided the best branding for the business was the one with his name on it, and Brendan Foot Motors was born.

Matthew joined his Dad in the business in 1987, and was followed by brother David in 2002, with both growing up spending their weekends at the car yard.

The dealership has been selling new cars since 1989, taking on the Fiat franchise for a brief period, before forming what was to become a long term association with Holden.

The Foots, intent on offering their customers more choice, later added Kia and then Suzuki to the line up.

“A lot of people would buy a Holden from us and then another Holden and then they decided they wanted something different and we couldn’t provide that to them and felt sad about losing them, so that was one of the main reasons we stepped into a multi franchise situation.” Matthew says.

With the new brands on board, the business, which many thought of as Brendan Foot Holden, was renamed Brendan Foot Supersite.

“We decided that we would rebrand the business to give people the idea that it actually wasn’t just the Holden brand, that it was a destination for people to come and buy one of the three brands.”

In 2009, they added Hyundai to the line up and then in 2013 began selling Great Wall, Chery and Foton vehicles. The three Chinese brands have been replaced by Mitsubishi this month. The move gives customers more options in the ute segment, with the addition of the Triton, and in the SUV market with the Outlander and the ASX.

It also offers another option for the environmentally conscious, with the Outlander PHEV plug-in hybrid taking its place beside Hyundai’s Ioniq, available in full electric and hybrid versions.

Family Matters in the Car Business Brendan Foot Supersite

Brendan Foot Motors in Railway Ave Lower Hutt. Matthew Foot outside new showroom for Mitsubishi. Photo: John Nicholson Fairfax/Media NZ.

 

The dealership now sells up to 100 used cars and between 160 and 200 new cars a month, and Kia has become the top selling brand by volume, surpassing Holden, Matthew says.

“The Kia Sportage has been very successful and is probably their key model. There has been a big shift from large passenger cars like Commodores to SUV cars. That’s been a real change in the market.”

And with SUVs taking over from hatchbacks in the small car sector, the dealership’s five new car brands mean it has plenty to offer in that segment as well, including the Holden Trax, the Suzuki Vitara, the Kia Sportage, the Hyundai Tucson and the Mitsubishi ASX.

The business also offers a sprinkling of special interest vehicles for those who like to dream big, with a high performance 2017 Audi SQ7 V8T which would not look out of place in Kim Dotcom’s garage currently sharing space with the Holdens.

After 44 years in business, the dealership has built up a database of more than 52,000 customers, and is intent on preserving its reputation, Matthew says.

“A lot of families are on the fourth generation buying cars from us, and we respect those relationships immensely.

“People say, ‘you go down and see the Foots, they will look after you’.

“And now, it’s such a great place to be because out of the top 10 brands in New Zealand, we have five of them.”

The business has grown to the point where it has a large, dedicated customer relations management team and an inhouse marketing and communications department, ensuring customers are well looked after – and well informed, Matthew says.

“For us, it’s paramount that every customer’s experience is the best it can be, or if it’s not, we want to know, so we can make it right.”

While the industry has in the past had a reputation for being a male domain, Brendan Foot Supersite is notable for having a senior management team which is predominantly female, and for employing a high ratio of women in all departments, including the sales, service and grooming departments.

“We know that statistically women make the biggest percentage of car buying and servicing decisions, so to have women throughout the business and in senior management makes a lot of sense.”

Although tastes have changed over the years, with the rise in demand for SUVs and an emerging interest in electric vehicles, Holden still commands a loyal following among customers, Matthew says.

The dealership has already sold its allocation of limited edition V8 Commodores, the last to roll off the Australian production line before it closes in October.

With only 51 of the Magnum utes, 51 Director luxury sedans and 150 Motorsport sedans available to New Zealand dealers, there was huge excitement about the arrival of the special edition Commodores, he says.

“There is a lot of passion. It’s an iconic Australian brand and people are actually buying them to collect and put away.

“I have got one customer that actually has bought a hoist so they can put the car on the hoist and put it up in the air so the tyres aren’t touching the ground. They will only use that car very rarely.”

There is still plenty of passion for Holden at the dealership too, where a fully restored 1969 Holden Monaro and a bright yellow 1986 HSV, one of only 85 ever made, are on display alongside the latest models.

And Brendan, who has several cars after a lifetime in the motor industry, is still driving his V8 Holden Commodore.

Article: The Dominion Post Motoring section on Saturday 6 May 2017. Photos: John Nicholson/Fairfax Media NZ.

 

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What are On Road Costs?

On Road Costs (ORC) are the costs involved in us receiving a new vehicle from the manufacturer and preparing it for sale. These include, but are not limited to, dealer pre-delivery costs such as a mechanical inspection and WOF, a full groom and a full tank of fuel, plus the new vehicle registration fee and Road User Charges (for diesel vehicles).

Find out more here.

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Greytown Weekend & Getaway Car Competition Terms & Conditions, 1 Nov 2021 to 20 February 2022

Win your choice of new car from Brendan Foot Supersite’s selection to take for a night for two at The White Swan Hotel in Greytown!

1. Promotion Description
The Promotion involves registrants and official volunteers for the 2022 Brendan Foot Supersite Round the Bays who are 25 years or older selecting a vehicle from a competition page on the Brendan Foot Supersite website. Before the 2022 Brendan Foot Supersite Round the Bays event on 20 February 2022 ten lucky people will win for their personal use a prize consisting of:

Their chosen vehicle to be used in conjunction with a one night stay in a Deluxe suite plus breakfast for two at The White Swan Hotel in Greytown.

The winners will be selected randomly after registration has closed.
The winners will be contacted by the Promoter using the contact details provided in that entrant’s registration. If the Promoter is unable to contact any winner, or that winner does not respond to the Promoter’s contact within 24 hours of the draw, then that winner forfeits the Prize and the Promoter will draw another winner to a total of ten prizes.

2. Terms and Conditions
By registering for this Promotion you agree to be bound by these terms and conditions.

3. Registration
a) You must have registered for the 2022 Brendan Foot Supersite Round the Bays, or signed up to be an official volunteer for the event.
b) The Registration Period closes 4pm on 19 February 2022.
c) Register via www.brendanfoot.co.nz/getaway-car during the Promotion Period and complete the registration form. Entry details must be the same as provided for Round the Bays registration.
d) You must be 25 years or older.
e) By registering for the Promotion you will go into the draw to win the vehicle selected on the Getaway Car page, and a night for two at The White Swan Hotel Deluxe suite, plus breakfast for two.
f) Only one entry for the Greytown Weekend & Getaway Car competition per 2022 Brendan Foot Supersite Round the Bays registration, or per official volunteer.
g) A 2022 Brendan Foot Supersite Round the Bays Family Registration qualifies for one entry in the Greytown Weekend & Getaway Car Competition.

4. Prize
Choose Your Get-Away Car and night for two at The White Swan Hotel
Each of the ten winners of the Greytown Weekend & Getaway Car Competition will have for their personal use:
Their chosen vehicle to be used in conjunction with a one night stay in a Deluxe suite plus breakfast for two at The White Swan Hotel in Greytown, to be taken before 1 December 2022.
The accommodation is subject to availability and is to be booked directly with The White Swan.
The winner will need to contact Brendan Foot Supersite two weeks in advance of the date the vehicle is required. The vehicle is to be collected from Brendan Foot Supersite on the day of the accommodation booking and returned the day after. The vehicle collection and return are to be at agreed times and these will be within Brendan Foot Supersite’s opening hours.
Any other costs or charges associated with the vehicle or accommodation use are the responsibility of the prize winner, NOT Brendan Foot Supersite.
In the case that their chosen vehicle is not available the winner will be contacted and offered other choice/s. Specification and vehicle colour will be subject to availability.
The winner will be required to have a full New Zealand Driver’s Licence which is current and correct with no impairments pending, and sign a Loan Vehicle Agreement which outlines conditions covering vehicle driver responsibilities, damage, insurance excess of $3,000, fines and regular maintenance.
Brendan Foot Supersite will have the right to inspect the vehicle at their request during the loan period.
Any damage must be reported to Brendan Foot Supersite as soon as possible after the damage occurred. Reasonable wear and tear of the vehicle will be accepted. Any excess wear and tear may be subject to charges to return the vehicle to a suitable state.
No modification or maintenance of the vehicle is permitted.

5. General
a) This Promotion is not open to employees of the Promoter, Nuku Ora, and their families, its related companies, agents and affiliates.
b) The winner is responsible for all additional costs in excess of the prize value.
c) The prize is not redeemable for cash.
d) The Promoter’s decision on all matters is final and no correspondence or discussion will be entered into.
e) You agree that if you participate in the Promotion, your name and photograph or any footage from the Promotion may be used for publicity purposes in all media by the Promoter, without remuneration.
f) To the extent permitted by law, the Promoter and Nuku Ora and any other person or party associated with this Promotion shall not be liable to you in respect of any loss, damage or injury whatsoever (including, but not limited to, any direct, indirect, and/or consequential loss or damage), including personal injury suffered as a result of, or arising in connection with, the Promotion or winning (or not winning) the prize.
g) The winner may designate someone else to accept the prize on their behalf only with prior approval from the Promoter. If the winner is unable or unwilling to accept the prize, the Promoter may choose an alternate winner.
h) The Promoter is committed to protecting your privacy. The Promoter will collect and use your details for the purposes of running this Promotion and in accordance with these terms and conditions. The Promoter may also use your details to send you marketing and promotional material. You can access and request correction of your personal information, or unsubscribe from any further communication by contacting the Promoter on 04 587 0005 or sending a message to customerservice@brendanfoot.co.nz. You can also unsubscribe from any Brendan Foot Supersite emails at the bottom of the message. If you unsubscribe you won’t be contacted by The Promoter again.
i) These terms and conditions are governed by New Zealand law and any dispute arising out of or in connection with them will be subject to the exclusive jurisdiction of the New Zealand courts.
j) Brendan Foot Supersite is the promoter of this Promotion and may modify these terms and conditions at any time without notice. The Promoter reserves the right to cancel, suspend or change the Promotion or any element of the Promotion for any reason, including any cancellation, suspension or change necessitated by any event outside of Promoter’s control.

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